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Client: The Goodyear Tire and Rubber Co., Akron, Ohio
Agency: J. Walter Thompson, Detroit
Creative Directors: Dan Hughes, Rick Pesta
Executive Producer: Carole Gall
Art Director: Don Lewis
Copywriter: Preston Wertheimer
Directors: Jim Edwards, Phil Marco
While most creative work for automotive products has been straying from the traditional reliance on footage of vehicles in motion, J. Walter Thompson’s new effort for Goodyear tires uses the tried-and-true images quite effectively. The spots have almost a rock video feel to them, employing soaring music and fast-paced action to help bring a more youthful attitude to the brand while still emphasizing its value.
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