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Client: Schulze and Burch Biscuit Co., Chicago
Agency: Fairman, Schmidt & Cappelli, Chicago
Creative Director: Allan Schmidt
Art Director: Allan Schmidt
Copywriter: Dave Fairman
Schulze and Burch has been baking for 75 years, but this is its first TV advertising, and it attempts to show consumers that Pop Tarts aren’t the only crusty, jelly-filled and frosting-topped toaster treats out there.
The 30-second spot, created by Fairman, Schmidt & Cappelli and running on spot TV in Iowa and Wisconsin, uses a straightforward jingle and voiceover to get its point across, with visuals of kids, large and small, enjoying Toast’ems.
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