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Client: KitchenAid, Benton Harbor, Mich.
Agency: N.W. Ayer & Partners, New York
Creative Director: Liz Cooke
Art Director: Suzanne Barst
Copywriters: Angela Moore, Dave Reitman
Photographer: Bruce Wolfe
N.W. Ayer & Partners attempts to bridge the generation gap in a new print ad for KitchenAid Major Appliances. The ad argues that the company’s Superba dishwasher is at least one thing that mother and daughter can both agree upon. The headline reads, ‘Mom was right. It is what’s inside that counts.’
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