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Client: Labatt USA, Norwalk, Conn.
Agency: Ammirati Puris Lintas, Toronto and New York
Creative Director: Doug Robinson
Art Director: Ian Barry
Copywriter: Glenn Hunt
Director: Gary Johns
Production Company: Imported Artists, Toronto

Ammirati Puris Lintas is taking a new tack for Canadian beer Labatt Blue-the aim is to gain wider acceptance of the brand outside Northern U.S.

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