Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Client: Rite Aid Corp., Camp Hill, Pa.
Agency: Marc Advertising, Pittsburgh Chief
Creative Officer: Ed Fine
Creative Directors: Tony Jaffe Sr., Holly Humphrey, John Swisher
Director: Marcus Stevens for Bedford Falls, Santa Monica, Calif.
Continuing its “Solutions” campaign for Rite Aid, Marc Advertising has launched a 30-second TV spot heralding the expanded selection of greeting cards at the drugstore chain. The spot shows a young woman who is reunited with her estranged sister after sending her an American Greetings card she finds at Rite Aid.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in