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Client: The Men’s Wearhouse, Fremont, Calif.
Agency: Red Ball Tiger, San Francisco
Creative Director/Copywriter/Director: Greg Wilson
Art Director: Paul Collis Producer: Susan Crimley
Red Ball Tiger shifts from dispelling myths about The Men’s Wearhouse to emphasizing the quality of the discount apparel retailer’s products and the convenience of its services in a new $35-40 million national campaign.
Company founder and chief executive officer George Zimmer is again featured in each of 12 new TV spots, talking in a relaxed manner about how The Men’s Wearhouse fits nearly any man’s business and formal apparel needs, from tuxedos to casual business attire and suits.
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