“The leads are coming!” That was Kevin Spacey’s clarion call in Glengarry Glen Ross. And it’s Zipatoni’s mantra this month, as the promotions agency has leveraged the Final Four, held in its hometown of St. Louis, to extend a juicy offer to any stranger who might help it russle up new business. Looking to mine the crowds for their business connections, the Interpublic Group shop placed a 60-foot billboard across the street from the Edward Jones Dome.
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