New Brands, New Company: Minnetonka May Seek Agency

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EDEN PRAIRIE, MINN. – With a long-term licensing agreement for two Colgate-Palmolive toiletries brands in hand, Minnetonka Brands Inc. based here officially went into business this month and already is talking about expanding, and about finding an agency.
Last year, Colgate consolidated administration for its Softsoap Enterprises subsidiary in New York, leaving many Softsoap employees here without jobs, including president Larry Wilhelm.

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