BOSTON New Balance has named five finalists in its creative and media review.
In the running are: Havas’ Arnold in Boston; Omnicom’s BBDO in New York and Element 79 in Chicago; Publicis Groupe-backed Bartle Bogle Hegarty in New York; and independent Cramer-Krasselt in Chicago. The process will likely conclude next month.
Select Resources International in Santa Monica, Calif., is guiding the process for the Boston-based client.
The client has spent $15-20 million annually on ads.
Boathouse, an independent shop in Waltham, Mass.,
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