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BOSTON New Balance said it has hired independent Mother in New York as its lead global agency for creative and media on its lifestyle advertising, though Omnicom Group’s BBDO — brought aboard last year following a review — continues to handle the brand’s athletic performance efforts.
Omnicom’s PHD will still handle media buying and planning on the performance work.
The company in Boston has upped spending of late, with a measured-media outlay of $20 million through July 2008 after spending $15 million on ads all of last year, per Nielsen Monitor-Plus.
In a related move, New Balance has hired two creative directors, Savania Davies-Keiller and Roberto Crivello, founders and designers at fashion brand DDC Lab, as in-house cds.
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