New Agency Holding Co. Is Born

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Interpublic Group of Cos. will soon embark on a sweeping reorganization that consolidates the marketing-communications resources of more than a dozen IPG agencies under a new global network called The Partnership, sources said.

The effort is no small undertaking, given that it will affect 70,000 employees and a slew of blue chip global clients that spend an estimated $40 billion a year on advertising in the U.S.

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