New Ads Put Porsche on a Pedestal

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Carmichael’s Debut Targets Those ‘Willfully Possessed’ By Brand
CHICAGO–Carmichael Lynch’s first campaign for Porsche is aimed squarely at sports car enthusiasts–those who might purchase the brand and those who can only dream about it.
The campaign moves away from past work by positioning Porsche as a car not just to own, but to covet, said John Colasanti, director of account management at the Minneapolis agency.

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