How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
A bespectacled, bumbling car wash employee with an obsession for cleanliness serves as spokesman in a new campaign for WD-40 spray lubricant.
The national multimedia campaign, from San Diego agency Phillips-Ramsey, features Everitt, a nerdy attendant who uses WD-40 as a cleaning agent for vehicles, not just as a general lubricant.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in