Networks Cheer Ad Sales For Upcoming NFL Season

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While the television networks may still be a long way off from covering their hefty annual National Football League rights fees, advertisers are flocking to NFL telecasts. When the regular season opens this Thursday with a prime-time face-off between the Indianapolis Colts and defending Super Bowl champion New England Patriots on ABC, each of the four networks televising games this season will have sold between 85 and 90 percent of their NFL ad inventory.

“There are only a handful of units left in each Monday Night Football game [on ABC] that we’ve held back for movie studios and possible deficiencies,”...

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