Network TV: Eroding, but not going away

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Despite declining audience shares and increased competition from cable, the broadcast network business will remain healthy for the near future. The reason: In an age when TV viewers have dozens of options, the easiest way for advertisers to reach large national audiences is to buy spots on the broadcast networks.
Critics of the broadcast networks refer to ABC, NBC, CBS and even Fox as dinosaurs that will become extinct due to the rise of cable and other viewing options.

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