NetMorf Names Harpell/Martins Agency of Record

Harpell/Martins & Co. has been named the first agency of record for NetMorf, a startup software firm in Boston.
The shop in Maynard, Mass., was chosen following a review of undisclosed local contenders, said agency president Pat Harpell. The budget will be in the low-seven-figure range, and the work will consist of creating and placing print executions in the technology and business press, as well as some direct marketing efforts, Harpell said.
The win is significant because the young company provides a “hot” technology enabling Web sites to conduct electronic commerce with wireless devices such as hand-held computers and mobile phones, Harpell said. “It’s a hot topic in the news. These guys are right in the middle.” –David Gianatasi