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CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case.
Standing before an audience of global creatives today, the astrophysicist and host of Cosmos: A Spacetime Odyssey told Cannes Lions attendees that the world needs to return to the time when it valued great thinkers and honored them as national heroes.
Instead of showing slides of star maps or X-ray images of distant galaxies, Tyson chose to feature pictures of money in his appearance at the festival's fourth annual Ogilvy & Mather Inspire lecture.