Brand Marketing

Neil deGrasse Tyson: We Must Celebrate Innovators or 'Move Back Into the Cave'

Cannes creatives challenged to be part of the solution

By David Griner

June 19, 2014

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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