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NBC Universal is conducting a major study that will gauge how the changing roles of women in society are affecting female consumer behavior.
Results of the study, being coordinated via the network’s Women at NBCU initiative and conducted with market research firm GFK Roper, will be released in mid-October.
But sources said much of the research has been completed and that preliminary results show women playing a much larger role in buying big-ticket items such as cars and high-end consumer electronics than a decade ago.
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