NBA's Bird and Heinz' Frozen Foods Team Up

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Larry Bird, the legendary NBA star who led the Boston Celtics to three NBA titles during the 1980s, is the new spokesman for Heinz Frozen Foods’ Boston Market Home Style Meals.

Bird will be featured in a new TV effort, via DDB, San Francisco, that breaks May 3rd.

TV ads will play up Bird’s famous name to highlight the big taste and oversized portions of Boston Market meals.

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