National Television Opens in L.A.

LOS ANGELES Four Southern California graphic arts veterans have partnered to form National Television, an independent marketing and production company specializing in design, animation and motion graphics.

The quartet consists of business and production head Steiner Kierce (Pittard Sullivan, Troika) and three co-creative directors: animator-director Chris Dooley (Brand New School), illustrator-painter Brian Won (United Bread design collective) and artist-director-punk rocker Brumby Boylston (Fuel, Razorfish).

Also on the creative team is art director Wonhee Heeley, previously a Los Angeles-based freelancer.

National Television “started with us realizing we had a similar sensibility,” said Dooley of the venture’s formation. “We had done a lot of projects together, some of our favorite work . . . [We share] a certain sense of humor, a sense of fun.”

That attitude is displayed even in “the irony of having a name like National,” Dooley said. “Enough companies are playing the game of ‘let’s get cute with our name.’ We do good work for clients.”

National Television’s initial client roster covers the entertainment gamut, and includes advertising agencies, music videos, TV networks and film companies. Efforts range from “traditional animation-oriented work” to live action and graphic integration, Dooley said.

He added that although National is based in Los Angeles’ mid-Wilshire area, in terms of clients, “there’s no real need to just stay local.”

To that end, the company has already joined with London independent Mother to develop, design and produce TV commercials for Coca-Cola and London’s The Observer newspaper. Closer to home, National is working with independent Ground Zero, Marina del Rey, Calif., on design projects for ESPN’s “Shop” programming.

In addition, National Television has been tapped to produce original graphics and imagery for Omnicom’s BBDO Mexico and independent Wieden + Kennedy, New York, as well as Comedy Central, MTV2 and VH1’s Nick at Nite.

“We’ll cover all the spectrums,” Dooley said.