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Young & Rubicam plans to launch a secondary campaign for NASCAR later this year in an effort to grab more attention as the season goes on.
The second phase of this year’s effort from the Chicago shop includes three quirky spots that take a mock quiz show approach to test consumers’ devotion to the sport.
The agency is set to go with four new 30-second spots in its primary campaign, which continues last year’s tag, “How bad have you got it?” The first will break during the Daytona 500 on Feb.
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