Nader Touts Exclusion Theme

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Ralph Nader’s controversial ad campaign, which attracted a lawsuit from MasterCard last week, will continue to hammer away at its candidate’s exclusion from the presidential debates in a new TV spot in production.

“When people find out what is going on with these debates, steam comes out of their ears,” said Wil-liam Hillsman, founder and chief creative officer of North Woods Advertising in Minneapolis, the agency preparing Nader’s ads. “Ask people whether Ralph Nader and [Reform Party candidate] Pat Buchanan should be in the debates, and if the majority of people want to hear them, why not put them in?”

A sore point for Nader’s effort has been Republican and Demo-cratic party rules requiring a presidential candidate to have at least 15 percentage points in the polls to participate in the debates.

Hillsman said the ad team was “working on a number of concepts” to push the point in the upcoming commercial.

Nader’s first...







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