NAB Urges Nielsen to Delay LPM Launch

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK The National Association of Broadcasters’ TV board of directors on Wednesday adopted a resolution urging Nielsen Media Research to delay the introduction of its controversial local people meters until the ratings company receives proper accreditation from the Media Rating Council.

The board plans on following up its action with a letter to Susan Whiting, president and CEO of Nielsen, which is owned by Adweek Magazines parent VNU.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in