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NEW YORK The National Association of Broadcasters’ TV board of directors on Wednesday adopted a resolution urging Nielsen Media Research to delay the introduction of its controversial local people meters until the ratings company receives proper accreditation from the Media Rating Council.
The board plans on following up its action with a letter to Susan Whiting, president and CEO of Nielsen, which is owned by Adweek Magazines parent VNU.
The NAB TV board is the latest in a long list of Nielsen clients and organizations that have called on the TV ratings monopoly to slow down its LPM rollout until it addresses the concerns expressed in the MRC’s audit of the LPM service in New York, which launched June 3.
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