MySpace Gets Into Gaming

NEW YORK MySpace will launch a casual gaming platform in early 2008, the News Corp.-owned company said Tuesday, in collaboration with gaming company Oberon Media.

MySpace Games will allow users of the social network to place Oberon games on their profile pages free of charge and play them along with other MySpace members. Users will also be able to chat through the games and invite others to play.

Said Amit Kapur, vp, business development at MySpace: “Our goal is to provide our members with an easy way to play with their friends and give them additional ways to interact.”

The two companies are also encouraging developers to submit their ideas for social gaming.

More announcements will be made about the partnership early next year.

Oberon, founded in 2003, is a New York-based company that has more than 1,000 titles and makes games available across Web, mobile and interactive TV platforms. The company has 350 wireless and online distribution partners, including Comcast, AT&T, Microsoft and Yahoo, and Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers back it.