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Like so many foreigners before it, Ireland’s most famous beer brand is hoping that an all-American look will make it more popular in the U.S.
Guinness will debut a Blonde American lager in September, according to Businessweek.
The new product is a response to the increasing popularity of imports, as well as craft beers, in the U.S. While those segments are trending up, the former mainstays of the American beer market—notably light beers made by large domestic brands such as Bud Light—are headed in the opposite direction.
Brewed in the U.S.
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