MVBMS Lands Subway Hispanic Acct.

Messner Vetere Berger McNamee Schmetterer/Euro RSCG has landed Hispanic ad chores for Subway without a review. The duties extend the agency’s relationship with the sandwich shop chain, which began in March 2000 when MVBMS won the general account.

The new assignment will be handled by MVBMS Hispanic, the New York shop’s 25-person, five-and-a-half-year-old unit that creates advertising aimed at the Hispanic market. Denis Glennon, a managing director and partner who supervises the entire Subway account, will direct the integration of the Hispanic work into the overall account strategy.

According to CMR, Milford, Conn.-based Subway spent about $131 million in measured media last year. The budget for Subway’s Hispanic account was not disclosed.

The first Subway campaign targeted at the Hispanic market is set to break in early July.

The latest general-audience spots from MVBMS star a shadow puppet, voiced by Gilbert Gottfried, that interrupt a movie with a reel featuring Subway sandwiches. Others ads spotlight Jared Fogle, who lost 245 pounds while eating a steady diet of the chain’s low-fat subs.