MVBMS Breaks Anti-Drug Spots

The first TV spots by Messner Vetere Berger McNamee Schmetterer/Euro RSCG for the White House’s anti-drug media campaign encourage parents to be vigilant about their children’s whereabouts, but flexible about how the kids express themselves.

The New York shop’s work, done with the Partnership for a Drug-Free America, in cludes two spots and a print campaign.

One spot, “Party,” shows a teenager with a lip ring dancing at a club. The girl whispers in a friend’s ear and pockets an unknown item that the friend gives her.