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Messner Vetere Ber ger McNamee Schmetterer/Euro RSCG has established a new post on its Volvo account to ensure consistent creative efforts.
The position, worldwide head of art for Volvo, will be filled by a former Ogilvy & Mather creative director, Pete Wood. Starting this week, he will work with the agency’s 50-person Volvo team to ensure consistency for the brand across all media in North America and Europe.
The need for the unconventional position came about after the shop expanded its 10-year North American relationship with the auto maker last year to include European chores.
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