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NEW YORK Final strategic and creative presentations for Fidelity Investments’ estimated $75 million account will begin this week at the client’s Boston headquarters, sources said.
Havas’ McKinney + Silver in Raleigh, N.C., presents today, followed by Omnicom Group’s BBDO in New York on Wednesday. BBDO sibling TBWA\Chiat\Day in New York goes on Thursday, and the incumbent, Havas’ Arnold in Boston, will present next Monday, sources said.
Arnold was given a berth in the final round, the client has said.
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