The Multiple-Personality Stadiums

What happens when a stadium loses a sponsor again and again?

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Some 70 percent of pro sports facilities have a corporate name over the front gate—or in the parking lot, on the scoreboard, even in the rest room. Brands have demonstrated that they will plunk down serious cash for the exposure. Bank of America, for one, is paying $140 million over 20 years to name the home of the Carolina Panthers.

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