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BOSTON Mullen this week debuts the first of three 30-second television spots as part of its spring marketing effort for T.J. Maxx.
The humorous commercials continue the retailer’s “You should go” theme, which launched in 2001 from the Interpublic Group’s office in Winston-Salem, S.C.
The work will run on national network and cable as well as regional TV. Radio ads in select markets will support.
In the first spot, “Meet Mom,” a young man brings his girlfriend home but warns it may take his mother a while to warm up to her.
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