Mullen/LHC Turns the Page on 'Maxximum Stories'

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The second chapter of “Maxximum stories,” Mullen/LHC’s vignette-driven television campaign for retailer T.J. Maxx, unfolds this month.

Three 30-second TV commercials, breaking in spot markets across the country, utilize “real stories” about shopping skills and scores to drive business to the discount retailer. The work will move onto network outlets later this year.

“The campaign is based on interviews with T.J.

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