Mullen Shows Third World Conditions in South

ATLANTA Mullen said it has launched a public awareness campaign for the Southeast Rural Community Assistance Project that focuses on the plight of 180,000 families living without indoor plumbing.

The Winston-Salem, N.C., shop has developed three posters incorporating stark black-and-white photos of rural Southern families collecting water from creeks, wells and rusty outdoor drainage pipes. According to Mullen associate creative director Martin Davidson, the objective was to show the harsh conditions families face and encourage community members to help.

“The Southeast RCAP campaign makes it clear that clean, safe drinking water is a luxury for many families in the rural Southeast,” said Davidson.

“Peeling Paint” shows four photographs of men and children gathering and preparing water in buckets from outdoor creeks. Copy reads: Homemade drinking water: 30 gal. rainwater (or creek water), add 1 quart bleach, mix well, let stand 4 days before serving. The “Lathplaster” and “Torn Paper” posters present makeshift outhouses and the diseases that can be contracted in the unsanitary facilities.

“It is inexcusable that Third World conditions exist in the world’s most prosperous country,” said Mary Terry, Southeast RCAP executive director. “Through fundraising, legislative efforts and public education, we are seeking to change that reality in the Southeast.”

Print ads will run in newspapers in the organization’s seven-state region: Delaware, Maryland, Virginia, North and South Carolina, Georgia and Florida. The work also will be distributed to government officials and community leaders within the region, the shop said.