Mullen in Pursuit of JRAP

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Mullen, mired in a year-long new-business slump that continued last week when it failed to beat out smaller competitors for Beth Israel Deaconess Medical Center, has emerged as a contender for the U.S. Department of Defense’s Joint Recruiting Advertising Program [JRAP].

The Wenham, Mass., agency is pitching JRAP against incumbent Bates, D’Arcy Masius Benton & Bowles and Foote, Cone & Belding, all of New York, and J.

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