Mullen Promotes Conservation

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Mullen has introduced its first work for the Energy Star initiative, a joint effort of the U.S. Department of Energy and the Environmental Protection Agency.

The multimedia campaign, built around “Change” as both tagline and overall theme, touts power-efficient appliances that carry the Energy Star designation.

The advertising also seeks to educate homeowners and businesses on the environmental and financial benefits of conservation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in