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The merger between Mullen and Long Haymes Carr hit a rough patch last week as Hanes, a long-time client of the latter, threw its $10-15 million account into review.
“As our business has grown and evolved and the retail environment becomes more challenging, we want to assure ourselves that we have the best creative possible,” said Peggy Carter, vice president of corporate affairs for Hanes parent Sara Lee Branded Apparel.
The estimated $10-15 million business, held for nearly two decades by Winston-Salem, N.C.-based
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