Mullen Breaks First Campaign for Stop & Shop

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BOSTON–Stop & Shop targets busy mothers in its first ad campaign from Mullen.

Four TV spots, created by the agency in Wenham, Mass., will begin breaking in the Northeast on Sept. 9 during family-friendly programming. The ad budget for the 300-store Quincy, Mass.-based supermarket chain is about $10 million.

In one commercial, a woman is shown sitting in her doctor’s office, responding to his inquiry about her children.

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