MSN Looks at 4 for Direct

LOS ANGELES Microsoft’s MSN has cut to four finalists in the review for its estimated $15-20 million direct marketing account, according to Select Resources International, the consultancy overseeing the process.

Contending are Omnicom’s Targetbase in Irving, Texas; independent Brierley & Partners in Los Angeles; and Interpublic Group agencies directDeutsch in Marina del Rey, Calif., and Draft in Chicago, said SRI in West Hollywood, Calif.

There had been four other semifinalists, including the incumbent, independent Innis Maggiore Group in Canton, Ohio, that did not advance.

Presentations will take place in early July. The Redmond, Wash.-based client is expected to name a winner shortly thereafter.

New York-based McCann-Erickson, an IPG shop, handles Microsoft’s global corporate ad account and its MSN ad business, with combined estimated worldwide billings in excess of $200 million.