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MRM Worldwide has won the digital and customer relationship management business of Home Depot after a review, according to sources.
The McCann Worldgroup shop bested incumbent Digitas — along with Wunderman, Rapp Collins and Huge — in a competition managed by search consultancy Select Resources International in Santa Monica, Calif. Digitas was named to the Home Depot roster in April 2006, taking over CRM duties from DDB in Chicago.
Sources pegged the account at $12 million in annual revenue.
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