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NEW YORK Serge Del Grosso has joined Havas’ MPG as evp, managing director in charge of the shop’s $450 million Sears account, which MPG won last year after a review.
Del Grosso, who reports to MPG U.S. chief operating officer Steve Lanzano, succeeds Kaki Hinton, who has resigned for personal reasons, the company said.
Del Grosso will be based in New York, but will be spending a lot of time in Chicago, where the Sears account is based.
Del Grosso joined MPG from Lowe New York, where he was managing director of media strategy.
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