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BOSTON Havas’ MPG Arnold said it has added U.S. media duties for Magner’s Irish Cider.
The account is significant because it represents MPG Arnold’s first stand-alone piece of business since the Boston-based unit was folded under the MPG banner last year, the agency said.
Stuart Wooten, Magner’s export director, in a statement said MPG Arnold’s location in Boston, a city where the hard cider brand is already popular, as one reason the agency was tapped.
The budget was not disclosed.
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