Move.com doesn’t want to be seen as just another mover.
In its first national ad campaign, via Goldberg Moser O’Neill, the Internet company makes it clear it’s not just there to provide trucks to move furniture. Rather, it claims to make the entire process of moving easier.
“The basic idea was that people could look at Move.com as a friend,” said John Avery, group creative director at GMO. “They wanted to show that you are never going to make moving great, but you can at least make it easier.”
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