Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Celebrates the Harshness of the Great Outdoors in Mandala Ads
LOS ANGELES–The Mandala Agency leaves etiquette to those indoor types and engages in some good-natured goading in a new print campaign for Mountain Hardwear, an outdoor recreation brand.
The ads are designed to appeal to genuine outdoorspeople, said Brian Bowler, president and creative director of the Bend, Ore., shop. They convey authenticity by tapping into the psyche of that type of consumer, he said.
“While you go into the wilderness being cautious,” Bowler explained, “everyone loves to come out of the wilderness telling horror stories.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in