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Diet Mountain Dew will have its fans seeing purple beginning Aug. 10. The growing soft drink brand is adding the mixed berry-flavored Diet Mountain Dew UltraViolet to its portfolio for the next three months. The launch marks the first time PepsiCo is introducing a Diet Dew-only line extension.
Regular Dew, meanwhile, announced today it is teaming up with Paramount Digital for Circle of 8. The “studio-quality” interactive thriller—which invites viewers to participate in the narrative—will debut online in October.
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