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Mother has given birth to the new Chevy campaign.
Last week, Adweek reported the GM brand had awarded a digital project to the New York arm of the London-founded creative agency. Yesterday, Chevy launched "The Road We're On," an online map celebrating the lead up to its 100-year anniversary.
The site, billed as a paean to Chevrolet owners and dealers, is jam-packed with Americana: The centerpiece, the first episode of an online video series, focuses on Bridgeville, a Pennsylvania town that's home to an early Chevy dealership.
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