Moroch Makes Moves: Cole to Direct Media, Smiley to Head Olds

DALLAS-Moroch & Associates has hired W.B. Doner & Co. vet Don Cole to head media at the $50 million agency and shifted longtime media director Gayle Smiley to a new post overseeing its Oldsmobile account.
Cole, who was hired after a national search, becomes senior vice president and corporate media director at Moroch. He moves from Doner, Baltimore, where he worked for 20 years.
“Our account base is in multi-unit retail, and Don has that background, but I think he’ll also give us the ability to expand our focus in other areas,” Moroch chairman Pat Kempf said.
Kempf said the shift was made because of Smiley’s growing interest in the Oldsmobile business.