More Tecate for Cartel Creativo

Sales Success Sees Brewer Boost Budget
DALLAS–Cartel Creativo, thanks to a healthy spike in Labatt USA’s specialty beer sales, will enjoy an 83 percent surge in spending for Tecate, the San Antonio agency stated.
Industry sources pegged the newly increased budget at $4-6 million to support a beer that a Tecate senior brand manager said is experiencing a 30 percent annual growth rate.
“This increase comes at a time when the import and specialty beer category is enjoying remarkable growth in comparison to declining volume in the United States’ mainstream beer category,” said Tecate’s Omar Garcia in a statement.