TLPartnership here has supplemented its national promotions work for Pizza Hut, adding field marketing duties for 21 franchise co-ops around the country.
The agency estimated billings for the new assignments at $7 million.
TLP will handle local promotions chores for Pizza Hut’s franchise business in the Northwest, representing 10 co-ops reaching from central California to Oregon. It will also handle a group of stores in Philadelphia, South New Jersey and Delaware; upstate New York co-ops, including stores in Massachusetts; and six co-ops in West Virginia.
“A significant part of TLP’s focus for 1998 will be to continue to expand our service platform for the Pizza Hut franchisees,” said TLP group account director Scott Hudgins. “Our entire account team has a tremendous amount of franchisee experience, and we plan to leverage it as we continue to increase our level of commitment to the business.”
Hudgins will lead the account team, along with partner and media director Kim Kohler. TLP already handles national promotions, kids marketing, national print and in-store merchandising programs for the Dallas-based pizza chain.
It was not clear at press time which agencies previously handled the co-op duties acquired by TLP.
Mike Long, chief executive of PacPizza–the franchise owner of the Pacific Northwest restaurants–cited TLP’s creative ideas and ability to “generate profitable incremental sales” as reasons for the shop’s selection. John McClain, a franchise owner in the Philadelphia area, said TLP’s “local market expertise, media savvy and hands-on approach” were deciding factors.
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