More Global Reckitt Biz for Euro RSCG

Havas kept up its yearlong new-business momentum, with its Euro RSCG network today adding creative duties on Reckitt Benckiser’s Durex and Scholl brands.

Recent work for Durex and Scholl was produced by Interpublic Group’s McCann Erickson.

Global ad spending could not  be immediately determined, though the combined brands have in recent years been modest domestic spenders, with combined outlays of $10 million or less, per Nielsen.

Reckitt itself added the two product lines following its acquisition of SSL.

The move further solidifies Euro RSCG’s standing with the company, for which it has served as lead creative shop across all brands since 2006. Given that status, the awarding of Durex and Scholl comes as little surprise.

David Jones, global CEO of Havas Worldwide and Euro RSCG, said, “The opportunity to deliver great creative across all channels and leverage our ‘Digital at the core’ model is the kind of challenge our people want.”

Euro RSCG already handled Reckitt brands like Dettol, Lysol, Vanish and Airwick, among others.

All told, Paris-based Havas said it has enjoyed a 42 percent rise in net new business so far this year to $2.235 billion vs. the first nine months of 2009.

Q4 is projected to be somewhat more challenging for the major holding companies, so adding these two brands is especially encouraging.