CHICAGO Ogilvy & Mather dominated Miller Brewing Co.’s annual wholesalers convention with new advertising for Miller Lite and Miller Genuine Draft, including a spot with actress Pamela Anderson engaged in a pillow fight.
Not shown to the wholesalers during Miller’s advertising session this week in Las Vegas was work from MGD’s other agency, J. Walter Thompson. “JWT’s work was not ready yet,” a Miller representative said, adding that JWT continues as an MGD shop.
Miller’s marketing team assured JWT executives that the brewer has not shifted the MGD account to Ogilvy, New York and Chicago, sources said.
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